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Lindt Master Chocolatier is like the most noble profession possible in my mind

on an intellectual level i know this is not true. and yet in the "plato's cave" bit of my mind, i see a picture of that guy in the floppy white chef's hat appraising a single bar of chocolate and think: ah, the last true artisan

@alex Love that guy. Makes sure every bar is perfectly level and that they make the proper sound when snapped, both of which are things I value very highly in a chocolate bar

@fraggle I guess the adverts successfully invested the role with a sense of mystic reverence

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